INTERNSHIP

Lead-designing an AI virtual gallery to solve market structure problem for independent artists

At Cohart, I led the design of an AI-powered Virtual Art Gallery aimed at expanding sales opportunities for artists who often lack access to traditional exhibition spaces. The goal was to transform static artwork listings into immersive, curated digital gallery experiences that deepen engagement and drive meaningful transactions.
ROLE
Lead Product Designer, Owner
COLLABORATIONS
CPO
01 Product Manager
03 3D & Software Developers
01 AI Engineer
SKILLS
AI Design, 3D Design, UX Research & Design, Ideation, Creating Mock-ups
TOOLS
Blender, Figma, AfterEffect, iMovie
IMPACT

Repositioned Cohart from a static listing marketplace → an experiential exhibition platform

& Contributed as a core narrative component to platform expansion and gained $2M+ in Series B fundraising

Investors responded strongly to:
✓ Increased monetization potential per artist
✓ Platform differentiation
✓ AI integration with economic infrastructure
✓ Scalability of immersive exhibition models
PROBLEM BRIEF
Many independent artists on Cohart were competing in a crowded digital marketplace without the advantages of traditional galleries, lacking:
✗ Access to physical spaces
✗ Resources for professional exhibition design and dealers
✗ Tools to present their work in a compelling, story-driven way
✗ Visibility beyond basic marketplace listings

As a result, artists struggled to expand their reach and convert interest into meaningful sales, reducing both visibility and revenue potential on the platform.

How might we empower independent artists with an immersive, accessible exhibition tool that expands their reach and increases sales on Cohart?

SOLUTION
RESEARCH
3D DESIGN
AI DESIGN
UX DESIGN
REFINEMENT
LEARNINGS

Recreating the gallery experience digitally with prebuilt immersive 3D templates

Artists can select a gallery template, choose works from their existing inventory, and instantly generate a spatial exhibition environment directly within the Cohart platform.

Increasing interest and sales with AI-powered sales assistant

Artists can select the assistant’s avatar and provide key information about their work, which the system uses to answer collector questions and provide contextual insight. The assistant can negotiate pricing within a pre-approved range set by the artist and will escalate to the artist when a request exceeds those limits.

AI sales assistant is designed to mediate the relationship between artist and collector. Traditional galleries rely on dealers to contextualize work, answer questions, and facilitate transactions. Independent artists often lack this layer of support in digital marketplaces.

💗 halinh

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