CONTRACT WORK
Transforming financial education through nationwide competitive gameplay
WHAT IS VTV THE MONEYVERSE?
Moneyverse is a nationwide reality TV program in Vietnam focused on financial literacy and investment education for university students. The program attracted 15,000+ participants from 27 universities and later received the 2024 “Inspiring Youth Product” award.
As commissioned by VTV Times, I designed interactive games that transformed complex financial concepts into engaging competition challenges for both contestants and audiences.
ROLE
Product Designer
SKILLS
3D Design, UI Design, VR Game Design, Ideation, Creating Mock-ups
TOOLS
Blender, Figma, AfterEffect
IMPACT
Successfully combined education, entertainment, and competition to gain
✓ 15,000+ student participants from 27 universities
✓ Strong engagement from young audiences nationwide
✓ Won 2024 “Inspiring Youth Product” award
✓ Increased awareness of financial literacy among university students
PROBLEM BRIEF
Financial literacy programs often struggle with engagement. Traditional lectures about investment, budgeting, and risk management can feel abstract and intimidating to young audiences.
At the same time, the show needed to balance education and entertainment:
✗ Financial concepts are complex and difficult to visualize
✗ The program needed to remain exciting for television audiences
✗ Games had to be easy to understand within seconds during live competition
✗ Challenges had to fairly test contestants’ decision-making skills
How might we transform complex financial knowledge into intuitive and competitive gameplay that keeps both contestants and viewers engaged?
SOLUTION
Designing intuitive gameplay experiences that simulates real-world financial trade-offs and risk management
I designed two complementary games that guide players from an intuitive, interactive challenge to a more structured knowledge test. The first game uses fast-paced gameplay to help players experience fundamental investment concepts in a fun and engaging way. The second game builds on this foundation with a more serious, quiz-based format that tests players’ understanding of financial principles and decision-making.
GAME 01 - MONEY PARK
Mapping financial concepts to gameplay mechanics to help participants intuitively understand risk, timing, and reward in investing
This challenge translates financial decision-making into an interactive experience by contrasting short-term and long-term investment strategies. Players choose an investment style and use a VR controller to capture coins appearing in space within a limited time. The short-term mode requires capturing many coins quickly, reflecting fast-paced trading and rapid decision-making. In contrast, the long-term mode focuses on capturing a single coin with precise timing, representing patience and strategic investment.
DIFFERENT INVESTMENT STRATEGIES REQUIRE DIFFERENT MINDSETS
Patience and precision
Speed and reaction
GAME 02 - BIG BANG
Introducing fundamentals of portfolio diversification and investment decision-making through a multi-step simulation
This challenge translates portfolio management into an interactive simulation where players respond to market events and allocate capital across different assets. Participants begin with a fixed amount of capital and must analyze incoming financial signals before deciding how to distribute their investment.
GAME SYSTEM BREAKDOWN
Market Events Analysis
Capital Allocation
Reviewing Market Events
